Innovation strategy, applied

The strategies that disrupt industries are not the ones taught in business school.

Disruptive Strategies is an advisory firm grounded in the work of Harvard Business School's Clayton M. Christensen. We help executives spot the threats that incumbents miss — and build the new growth engines that incumbents can't.

17
Industries served
$4.2B
New growth identified
120+
Engagements delivered
9.4/10
Average client NPS
What we do

Strategy that takes disruption seriously

Most strategy work optimizes the present. We help you build a defensible read on the future — and act on it before your competitors do.

Disruption Diagnostic

A structured read on which competitors, business models, and entrants pose existential risk to your core — and the timeline you actually have to respond.

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Jobs-to-be-Done Research

We uncover the deeper progress your customers are trying to make — and turn that insight into product, pricing, and positioning decisions that compound.

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New Growth Engines

We design and stand up the autonomous business units that let large companies pursue disruptive opportunities without being strangled by the core.

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Capability & RPV Audit

An honest look at your Resources, Processes, and Values — and which of them are quietly making the next move impossible.

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Modularity & Margin Strategy

Where in the value chain will the money move next? We map integration vs. modularity shifts and tell you which side of the line to be on.

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Board & Executive Briefings

Half-day immersions that get your board and leadership team aligned on the disruption thesis — and committed to a plan they will fund.

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Our point of view

Markets are not won by being better. They are won by being different in the right way.

The companies that get displaced rarely fail because they are badly run. They fail because they listen carefully to their best customers, allocate capital to their highest-margin products, and out-compete on every dimension that used to matter.

That is the Innovator's Dilemma. Our work helps leaders see it clearly enough to act.

"Disruption is a process, not an event — and the data you need to see it is rarely the data your dashboards report."

— Disruptive Strategies, opening principle
Performance Time → Incumbent Disruptor Inflection
Recent insights

What we're thinking about

Theory

Why your best customers are the worst signal

The customers paying you the most are the ones least likely to tell you what's coming. A field guide to listening past the loudest revenue.

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Practice

Five questions to ask before you fund the new business unit

Most internal "innovation labs" fail not because they pick the wrong ideas, but because they sit inside the wrong RPV.

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Industry

The modularity shift coming for healthcare services

Where the next decade of margin will move — and the integrated incumbents that will be left holding the wrong end of the value chain.

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Get started

Ready to build the next S-curve?

Send us a short note about where you are and what's on the table. We'll come back within two business days with a focused recommendation — engagement or not.